Why Whiteboard Animation Videos Work as effective video marketing

Whiteboard animation videos are fairly new to the video marketing world, but their potential for growth has got to be one to begin to take note of. Why have these videos begun to take off in the video marketing world? Their incredibly enticing features lead these videos to be original, memorable, and jaw-dropping. Whiteboard animation videos work as effective video marketing for a good reason. Today, in this article, we will discuss why they are so effective and why your next move should be these videos.


However, there are millions of videos are uploaded to video sharing sites e.g. YouTube, Dailymotion and more but it is very difficult to make your videos viral with the plethora of videos. The reason is that competition is very high when it comes to getting video views as your videos should be unique, high in quality and original. And white animation is a great video format that you need to discover if you want to engage your audience on YouTube. The good thing about white animation is that the animation is created before the viewer’s eyes through the video. Isn’t that interesting? The original and interesting video helps to get a lot of YouTube subscribers and youtube views.

Memory Recognition

As most of us can tell from experience, it is a lot easier to learn something when it is presented to you visually and vocally, than just with the text you might read from a textbook or instructional guide. Video is a way that users can be taught through visuals and voice without being present for the lesson, speech, or presentation. Taking this a step further, whiteboard animation videos make memory retention and learning easier with the use of animation production. The brain stores information through visuals and text, and with the use of whiteboard animation, the steps for storing information get that much easier. Whiteboard animation is also created right before the viewer’s eyes, so as they are taking in the information, they are seeing it come to life and develop. This gives viewers a full grasp and understanding of the information being presented.

Increasing Viewer Dwell Rate

With new updates coming out for YouTube, we have seen that there are algorithms that work to measure the amount of time a user watches a video. Having a high dwell rate is essential for video SEO, as it shows that the viewer was engaged enough to watch the video for a long time, hopefully to the end. Whiteboard animation videos help increase the viewer dwell rate because of the high engagement rate of the videos. These animations, as explained above, are unique and different from other video mediums people are familiar with, therefore keeping the viewer enticed enough to feel the need to view more of the video.

Whiteboard animation videos are fairly new to video marketing strategists and companies, but their future is seen to be the start of a trend, as many people see the engaging factors that whiteboard animation produces. Feeling a little skeptical? Don’t take my word for it, check them out for yourself.